Brand Identity: Anastasia

Pop/alternative music aesthetics
Brand Identity 
A new image for a fresh face. Anastasia's brand represents her and her passion for music..
​A clean and edgy image for the 2019 indie community.

This identity focuses on the basis of building a brand and uses those designs to project her
image into the music market. A type only logo adds to the many personal touches included in this project.

Research/Target Audience
This project was the final thesis project of my undergrad. The research process was rigorous and thorough. Primary and secondary research helped to narrow down a path and start the design process.

Design Strategy
Designs were based on the projected feelings of the music and the artist's personality. The images aim to give a peek into the world of Anastasia and give the audience an introduction to the soon to be released music on the upcoming EP, The Blue Tapes.